Marketing News

Vichy’s “Cellulite Confessions”

Author Image

By: TOM BRANNA

Editor

When it comes to cellulite, women will do everything, and try anything in an attempt to get rid of it. Sometimes efforts are so extreme and desperate that the only thing one can do is laugh. To that end, Vichy unveiled its “Cellulite Confessions” campaign, anchored by a mockumentary designed to highlight the extreme, nonsensical, and just plain crazy treatments that women go through in the pursuit of smooth skin. Vichy’s “Cellulite Confessions” video will be located at www.vichyusa.com and on t...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters